Thursday, August 21, 2008

"mean green recycling machine"

So, my mother, who is a little more sensible to my 'clothing tastes' (I'm being sarcastic), buys a shirt in Target that, in large, bold print reads: "Mean Green Recycling Machine."

Of course, this only makes me shake my head, and think of all the merchandise dedicated to this "green lifestyle"-- commercializing environmentalism instead of really, really living that lifestyle.

So Target, the factory that produced these shirts, are they green?

So, I look at the tag, I find this:



Happens to be, that the Coca-cola company started this 'sustainable campaign' to encourage recycling. Of course, if you want to think a la Cradle to Cradle...so what if you can make clothing out of plastic bottles...in the end, the t-shirts themselves are not biodegradable. They would also need to be recycled.

And me, being the cynical person I am, probably a fraction of the population recycles anyway....

I guess it's just positively hoping-- thus their "Live Positively." Hopefully they change their methods within their company first-- replace the plastic with something biodegradable, for example. Think, of all the core changes to be made, and if each corporation is willing, and each factory is willing, and if each scientist/researcher is willing--- there, some change!

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