So, my mother, who is a little more sensible to my 'clothing tastes' (I'm being sarcastic), buys a shirt in Target that, in large, bold print reads: "Mean Green Recycling Machine."
Of course, this only makes me shake my head, and think of all the merchandise dedicated to this "green lifestyle"-- commercializing environmentalism instead of really, really living that lifestyle.
So Target, the factory that produced these shirts, are they green?
So, I look at the tag, I find this:
Happens to be, that the Coca-cola company started this 'sustainable campaign' to encourage recycling. Of course, if you want to think a la Cradle to Cradle...so what if you can make clothing out of plastic bottles...in the end, the t-shirts themselves are not biodegradable. They would also need to be recycled.
And me, being the cynical person I am, probably a fraction of the population recycles anyway....
I guess it's just positively hoping-- thus their "Live Positively." Hopefully they change their methods within their company first-- replace the plastic with something biodegradable, for example. Think, of all the core changes to be made, and if each corporation is willing, and each factory is willing, and if each scientist/researcher is willing--- there, some change!
Thursday, August 21, 2008
"mean green recycling machine"
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Marius
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Labels: green
Saturday, August 2, 2008
V-o-i-d : even with the plasticity of walls there exists a void between them. (Finally, I return to the internet.)
Part of my lack of blogging was because my time & energy were drained by employment: at a small architecture firm in downtown Houston, CDG-TX. My internship ends next week, and I must say, I am thankful that these people took me in, the silly inexperienced architecture student, and taught me, without lectures or text, the inner-workings of an architecture firm. I am now more proficient in CAD, and have been annoyed at the inflexibility of cubicles, as well as seen coworkers pull their hair when a client changes their mind.
School starts in 22 days. Once again, I'll return to the desk that I'll end up loving and hating at the same time. And yeah, the classmates too. I am armed and ready. I'm itching for output, for progress/process, for new light on various subjects, for virtuous Creativity.
I've become very skeptical of the green revolution-- at least, in American culture, I feel it's more of a trendy fix than a growing lifestyle. "Green products are cool" is the message the media sends to me. People buy them and feel part of this "green" movement, yet they return to their old consumerist, wasteful habits. Don't get me wrong, I am not bitter, or angry: I understand that these movements take years, decades, to ossify. It's starting with new construction-- and hopefully, this will reach other levels, in companies and manufacturers. Who knows, maybe eventually the U.S. will follow China's lead in banning plastic bags (you have to pay a fee for them now), or perhaps, more importantly, more people will join the research bandwagon, and improve our dream technology-- photovoltaics, hydrogen cars, sustainable building materials, etc..... or, like Chris tells me, finally pay attention to the efficiency of fussion energy.
I'll pay more attention to this blog, as my time returns to me after a month + of working. Once again, I'm itching for the input of new ideas, more knowledge-- and the output of Creation itself, of design, and more sophisticated ideas.
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Marius
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